When you are going to advertise online, there are two primary ways that you can pay. There are others but these are the main ones. First is pay per click (PPC). As you can might have been able to figure out from the name, this is where you pay for each click you receive from your traffic source. Each click directs the visitor to your website or a website of an offer you are promoting with your affiliate tracking link to ensure you get credited for any commission.
Next up, we have CPM, cost per thousand impressions. The M is the roman numeral for 1,000. This means for ever 1,000 displays of your ad you pay a fixed amount, your cpm rate. So if your cpm is $5 and you have 10,000 views of your ad you cost is $50. This can be very dangerous as if your ad sucks, you might get zero clicks and your still out the $50.
Therefore, when you are starting out you are safer to stick with PPC. As you develop as an internet marketer and can create killer ads, you will likely reach a point when you find that in many cases it is cheaper to pay CPM than PPC. At that point, you’ll be more established and able to take on the risk.
As a rule, I will usually start out testing an ad with PPC. Once I see that the ad has a high enough clickthrough rate, I’ll switch over to CPM and buy traffic in bulk via media buys. When you buy in bulk you can get some incredible deals. The less you pay for the traffic, the lower the conversion rate needs to be for you to make profit.
All this an more will be covered by Saj P in his Zero Friction Marketing course. He is the master of getting the cheapest traffic for maximum profit.
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